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Tabanero Spreads Across the US with US Foods

US Foods Aloha Promotion – “We are excited to participate in this landmark promotion with US Foods”. – Director of Marketing, Tabanero Hot Sauce.

The US Foods Aloha Promotion is about giving back to their customers; which they are doing with 650 trips to Hawaii for participating customers in California! The Aloha promotion is based on a point system where customers rack up points by purchasing products that are part of the promotion. Tabanero Hot Sauce ambitiously came in as the 2nd largest point sponsor in the competition offering 700 points per case sold! The more points US Foods customers rack up the more trips they win to Hawaii!

“We are excited to participate in this landmark promotion with US Foods! They are a major distributor and we are honored to be included in their product line. This will propel awareness of Tabanero and are working hard to support US Foods in order that we can expand through out the nation with this fine distributor.”  Kevin Peake, Director of Marketing, Tabanero Hot Sauce.

Ron VandenBroeke, Territory Manager, US Foods (Left) Kevin Peake, Director of Marketing, Tabanero Hot Sauce (Right) Handing off the winning bottle of Tabanero's Bloody Mary Mix at the US Food Show in Corona, CA.

Customers of US Foods can support Tabanero by asking their local reps to carry Tabanero at their location.

Tabanero made it’s official launch, in early 2010 in Los Angeles, a highly diverse city whose food critics, health fanatics, barbeque lovers, and world-renowned chefs embraced the new hot sauce enthusiastically. Foodies enjoy the unique flavor of Tabanero, which is accentuated by the secret ingredient; agave nectar! Tabanero is currently available in 6 states, and is distributed by Cheney Brothers & US Foods.